Project developed by Comunicativi Web Agency for Autotrasporti Guerra Graziano
Scroll or click a section to explore the activities performed for the client
Guerra Graziano, a leading transportation company in Italy for over 30 years on roads around the world, has decided to change direction. From being a simple transportation service, in 2019, it transformed into a highly technological company that combines transportation expertise with logistics services. This gave birth to "Pensa Logistico" which now travels alongside the company brand and its fleet of 75 vehicles.
Communication and Advertising
For Guerra Autotrasporti, we developed a combined brand communication strategy across Facebook, Instagram, and LinkedIn, along with blog articles and periodic newsletters to build audience loyalty. Social media posts are sponsored to reach new target audiences, with the goal of constantly expanding the user base and strengthening the perception of the new logistics services, in addition to the traditional transportation services.
Company Profile
The company brochure presents the services, mission, and values of the business with captivating images, clear texts, and a professional layout, creating a powerful communication tool to attract and inform customers.
How to communicate the expansion of services offered?
Our role as an agency has been, and still is, to implement a digitalization process for all external and internal communication: Facebook, Instagram, LinkedIn, website, brochure with photos and videos, as well as a direct presence of the Founding Partners through video interviews.
The new website communicates security and eco-sustainability!
Website
We developed a website that is not only useful for potential new customers but also functional for those who travel on the road every day, thanks to a complex tracking system available to clients.
CTA
The main CTA, "Request a Quote", is clear and straightforward.
Management tools
We have integrated the website with a portal that allows users to track their shipments, view the related documents, and request new shipments online.
GDPR compliance and cookie policy
The website is updated with a privacy and cookie policy system in line with the latest GDPR regulations.
Reputation and Brand Identity
In an increasingly conscious market, consumers prefer companies that demonstrate a commitment to environmental sustainability. Integrating eco-friendly practices strengthens the company's reputation, positioning it as a responsible and innovative leader. This not only attracts new customers but also builds a bond of trust with existing ones.