Cruciani is an Italian textile brand, founded in 1992, known for the quality of its knitwear and also for the famous Cruciani C macramé bracelets, which have now become cult objects.
Project developed by Comunicativi Web Agency for Cruciani
Scroll or click a section to explore the activities performed for the client
A new language:
Dynamic, Young, Luxury Pop
The Cruciani C brand was born and developed alongside us. From the very beginning, we have taken care of the technological and graphic aspects of the website, also focusing on social media and advertising campaigns. The goal was to improve the brand's reputation and increase online sales, expanding the customer base from physical stores to the digital world.
A continuous evolution
Through the website, social networks, e-commerce, advertising, and email marketing, Cruciani has consolidated its online presence.
The Quadrifoglio, the first bracelet signed by Cruciani C, was created by Luca Caprai, the brand's owner, with the intention of attracting a young and cosmopolitan audience. Since then, the boutique in Forte dei Marmi has been stormed day and night by fans eager to grab this iconic macramé accessory.
A bracelet that changed the style of the brand, known until then for high-quality knitwear and elegant total looks.
From silk to cashmere, from wool to cotton, Cruciani's Made in Italy quality is also recognized by the prestigious Norwegian organization Det Norske Veritas.
Web
A tailor-made eCommerce
Cruciani's expansion into the digital world was supported by a careful e-commerce development and optimization strategy. Our goal was to create a platform that was easy to navigate, elegant, and functional, capable of reflecting the luxury essence of the brand and offering an unparalleled user experience.
