
Project developed by Comunicativi Web Agency for per Capponi Auto
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The Capponi Auto project took shape with a clear goal: to transform the brand's online presence into a modern, intuitive, and high-conversion tool. The 2025 redesign introduced a new contemporary graphic style capable of conveying solidity and reliability—key elements in the car sales industry. Product cards were redesigned to highlight the essential features of each vehicle, with high-resolution images, clear details, and visible calls to action. The vehicle pages, now UX- and mobile-first optimized, offer smooth and guided navigation, reducing the steps between interest and contact.
Desktop Layout
1920px
12 Columns grid - 145px Columns - 16 Gutter
Homepage

Implementation of configurator with contact request
One of the strategic advantages of the new Capponi Auto website is the integration of an interactive configurator that allows users to select features and preferences for their desired vehicle, simulating an in-dealership experience. The system guides users through a series of intuitive steps—engine options, trims, add-ons, and colors—culminating in a personalized contact request that enables the sales team to receive qualified leads already filtered by interest and budget. This tool not only improves user experience but also optimizes the company’s commercial funnel.



Configurator




With the site’s redesign and the adoption of advanced digital tools, Capponi Auto now positions itself as a local reference point for vehicle sales, with a website that blends functionality and style. The new project also represents a significant evolution in terms of brand identity: every element—from the homepage to the product pages—is designed to strengthen trust and encourage interaction. The result is a solid, responsive platform ready to support customers throughout the purchasing journey, from online research to direct contact. A concrete case study of how technology can make a difference, even in a highly competitive sector like automotive.
A new digital experience for the automotive sector
With the site’s redesign and the adoption of advanced digital tools, Capponi Auto now positions itself as a local reference point for vehicle sales, with a website that blends functionality and style. The new project also represents a significant evolution in terms of brand identity: every element—from the homepage to the product pages—is designed to strengthen trust and encourage interaction. The result is a solid, responsive platform ready to support customers throughout the purchasing journey, from online research to direct contact. A concrete case study of how technology can make a difference, even in a highly competitive sector like automotive.

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