Comunicativi Logo Esteso
Logo Arnaldo Caprai

Project developed by Comunicativi Web Agency for per Arnaldo Caprai

Winery digitalization

With Caprai Experience, we developed a secondary portal alongside the official Arnaldo Caprai website with a clear mission: to digitalize the winery hospitality experience and transform it into something bookable, accessible, and engaging. The project aims to give space and visibility to the wine tourism offering, highlighting tours, visits, and tastings in a user-friendly context. Each activity is presented with evocative images, engaging descriptions, and practical information designed to convey the value of the territory and the on-site experience. The website thus becomes a digital bridge between the winery and its audience, both in Italy and abroad.

Desktop Layout

1920px

12 Columns grid - 145px Columns - 16 Gutter

Homepage

Arnaldo Caprai case history Homepage
Arnaldo Caprai case history homepage desktop
Arnaldo Caprai case history pagina esperienze
Arnaldo Caprai case history pagina esperienza
Arnaldo Caprai case history prenotazione visita

Online sales

At the core of the portal is an e-commerce system dedicated exclusively to the sale of physical experiences-a shop model not focused on wine as a product, but on the sensory experiences associated with the Caprai brand. Every offering—from basic tastings to full vineyard tours—is available for purchase online through an intuitive, mobile-optimized process designed for tourist users. The booking and payment system is integrated and secure, enabling the company to convert web traffic into actual bookings, generating direct returns from wine tourism activities. A digital strategy that transforms wine from a product into a lived story.

Arnaldo Caprai case history pagina esperienze mobile
Arnaldo Caprai case history pagina esperienza mobile
Arnaldo Caprai case history prenotazione visita mobile
Arnaldo Caprai case history pagina esperienze

Phygital experience

Caprai Experience is a perfect example of a phygital experience: a digital ecosystem that goes beyond simply informing, enabling direct connection with the physical world of the winery. Users discover experiences online, book independently, and then live them among vineyards, barrels, and glasses. The website becomes an integral part of the customer journey, extending the Caprai brand beyond the bottle to the emotional engagement of each guest. Every detail—from the design to the UX—is crafted to reflect the brand’s elegance, quality, and international appeal, making every online interaction a coherent prelude to the real-life winery experience.

Arnaldo Caprai case history domande frequenti
Arnaldo Caprai case history reviews
Arnaldo Caprai case history social Red Saturday
Arnaldo Caprai case history social Gift Card
Arnaldo Caprai case history social Uva
Arnaldo Caprai case history social Pasqua
Arnaldo Caprai case history social Pasqua

The Key Role of Caprai Experience

Beyond traditional promotion, the Caprai Experience platform began to show its full potential. Thanks to the indexing work carried out in the previous months, the page dedicated to Cantine Aperte appeared among the top positions in search results for Montefalco and surrounding areas. This generated unexpected organic visibility and a steady flow of bookings, without additional advertising costs.

Arnaldo Caprai case history infografica
Arnaldo Caprai case history social Cantine Aperte
Arnaldo Caprai case history social Cantine Aperte
Arnaldo Caprai case history social Cantine Aperte

An Extraordinary Result

The event confirmed the effectiveness of the new digital infrastructure and communication strategy, turning the investment into tangible results and paving the way for increasingly efficient management of future events.

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